Saturday, September 5, 2009

Effects Of White Hat SEO Techniques


Struggling for a top SEO ranking has always been the prime concern of the web masters. The more they are able to deal with the intricacies of a website the more they are able to carve a path for themselves in the web world. In order to attract a number of visitors as well as the spiders it is important for one to know the best SEO techniques. So what is best - White Hat or Black Hat?

This piece of writing will help you to have a clear idea of what is best.

In the world of internet marketing the webmasters try to employ the white hat techniques that produce a long term result and few try to take the short cuts involving the black hat techniques. An SEO technique can be considered as white hat if it follows the search engine guidelines and engages no trickery. It is all about ensuring that the content on the search engine indexes is just the same that will be viewed by the users. The content of the page targets the readers and not the algorithms of the search engines and so the web pages are beneficial to the internet, search engines and webmasters.

Black hat techniques always involve the risk of a site being banned or permanently removed from the database. This technique uses hidden texts not visible to the viewers but visible to the spiders of the search engines. It attempts to improve the rankings of the website but in the long run harms the web pages as the methods used are not approved by Google or any other search engines.

The Most Popular White Hat Techniques

  • Original and relevant content creation
  • Article submission
  • Director submission
  • Request site feedback
  • Create Back links
  • Prepare business blogs
  • Create site mappings
  • RSS feed
  • Forum contribution

The above white hat techniques increases the stickiness of a website by presenting unique content that is easy to understand and at the same time informative. It helps to build the links naturally and it sincerely provides the contents for the viewers and not for the search engines. With white hat techniques a website may take a long time to demonstrate its results and at times even after so much of hard work it may not be a success. While it is quite easy for a black hat webmaster to find all the vulnerable means of placing the content on the page so as to get a higher ranking in the SERPS. You might think it to be a lucrative option of getting a higher ranking but it is not so. Why? The black hat practitioners always carry with them the risk of being banned by the search engines and this not only hampers the clients of the SEO farm but also damages the credibility of the company immensely.

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